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The Center for Science in the Public Interest is incensed that Shaquille O’Neal, who markets his own line of sugar drinks, was featured in a promotional event for First Lady Michelle Obama’s Let’s Move initiative. It’s not appropriate to include prominent endorsers of sugary drinks and junk food in photo-ops or events aimed at promoting a health initiative, says Margo Wootan, CSPI’s nutrition policy director, in a statement released Wednesday. One of the most important messages coming out of an anti-obesity campaign should be for Americans to drink fewer sugary drinks, she says. O’Neal’s new line of sugar drinks have “270 empty, obesogenic calories in every oversize can,” she says. “You can’t do a photo-op with the First Lady promoting exercise one day, and sell disease-promoting sodas the rest of the year.”


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