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UK rules Heinz advert potentially harmful for children

The UK Advertising Standards Authority (ASA) may have shown too much concern about people’s health and safety after it banned an advert for Heinz baked beans amid fear that people would hurt themselves on the cans. The advert encouraged people to use the cans as musical instruments and whilst it referred to safety advice that could be found on Facebook, the ASA thought this was not clear enough to avoid injury.

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