IEG Policy is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Walkers YouTube ad did not breach HFSS under 16s rule, says Watchdog

ASA says advertisers should not rely on self-reported ages for social media

This article is powered by EU Food Law

The UK Advertising Standards Authority (ASA) has cleared Walkers Snacks following a complaint that a YouTube advert for its Doritos snacks breached the British self-regulatory advertising Code because it featured an ad for a product that was high in fat, salt or sugar (HFSS) allegedly targeted at under 16s.


Related Content


What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts