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British importer forced to rename Weetabix

Court rules that stores selling Weetabix in New Zealand infringed on the rights of Weet-Bix manufacturer

This article is powered by EU Food Law

Australasian cereal giant Sanitarium has won a high-profile trademark infringement case, after a shop that imports British goods based in New Zealand was ordered to re-brand boxes of the breakfast cereal Weetabix, reports Catherine White from our sister publication, IP Magazine.

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