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How the ethical consumer is changing the coffee industry

The UK’s ethical food and drink market saw a 9.7% growth in 2017. Adam Hartshorne, of commercial coffee supplier, Coffee Central, looks at how his industry is adapting to demands for ethically sourced products.

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A report published by business advisor Ernst and Young reveals that 34% of consumers aged 16-24 would pay an extra 20% or more for an ethically sourced product.

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