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Kellogg’s advert “exaggerated” health benefits of breakfast cereal, watchdog rules

Whilst Kelloggs used an authorised EU health claim, the context in which it was used was misleading, the Advertising Standards Authority said.

This article is powered by EU Food Law

An advert for a Kellogg’s breakfast cereal misled consumers through the use of an authorised EU health claim related to folic acid, the UK Advertising Standards Authority (ASA) has ruled.


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