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Awareness of alcohol marketing linked to greater teen drinking

Study questions UK’s self-regulatory approach to alcohol marketing

This article is powered by EU Food Law

Researchers are questioning the UK’s self-regulatory approach to alcohol marketing after a large observational study showed medium to high awareness of alcohol marketing among UK teens is linked to increased consumption and a greater probability of ‘higher risk’ drinking among current drinkers, plus a greater likelihood of trying alcohol among those that have never drunk.


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