IEG Policy is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Chewing gum advert deemed “inappropriate” for children, rules advertising watchdog

The advert for a Mars Wrigley Confectionary product had already been toned down before broadcast but it was still found to be inappropriate by the Advertising Standards Authority.

This article is powered by EU Food Law

An advertisement for Wrigley’s Extra chewing gum has fallen foul of the UK advertising watchdog for being “distasteful” for general viewing and unsuitable for children.


Related Content

Advert that encouraged loans to fund Brexit food stockpiling is banned
Kellogg’s advert “exaggerated” health benefits of breakfast cereal, watchdog rules
Mondelez’ Cadbury promotion cleared of complaint over advertising to children


What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts