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Drinks industry faces sizeable losses from plain packaging regulations, finds report

Most iconic brands could become unrecognisable.

This article is powered by EU Food Law

The global beverages industry could experience a value loss of around USD430.8 billion if plain packaging regulations are extended to cover its products worldwide, according to the findings of a new report that explores the potential global ramifications of new plain packaging restrictions on alcohol, sugary drinks, confectionery and salty snack products.



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