IEG Policy is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Quorn wins over meat in spat over environmental impact

Advertisements for Quorn were not considered misleading just because they implied Quorn was better for the planet than meat, an advertising watchdog has ruled.

This article is powered by EU Food Law

Two television advertisements for the product Quorn, a mycoprotein derived from fungus, did not mislead the public by implying the product had a lower environmental impact than meat, the Advertising Standards Authority (ASA) in the UK has ruled.

Related Content


What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts