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Elaborate marketing ploy encouraged excessive biscuit consumption: ruling

The Advertising Standards Authority (ASA) has told Unisnacks Europe that the “competition” to collect 100 stickers in a short amount of time simply encouraged children to eat more biscuits.

This article is powered by EU Food Law

With cash prizes to be won and stickers to collect, Unisnacks Europe created a sense of urgency that encouraged children to consume lots more “Hello Panda” branded biscuits than they otherwise would, an advertising watchdog said this week.

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