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EU grants multi-million support to promote European lemons

Campaign will target both European and US markets and seeks to counteract competition from Turkey, Argentina, and South Africa.

AILIMPO, the Spanish fresh citrus trade association, has won EU funding worth EUR6.5 million (USD5.6 mln) to promote European lemons in the markets of Spain, France, Germany (about EUR5.23 mln), the US and Canada (EUR1.27 mln) over the next three years (2020-22).

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