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JRC says TV ads law reform should be used for general crackdown on marketing to children

Commission research arm publishes toolkit to limit marketing of food, non-alcoholic and alcoholic beverages to minors

This article is powered by EU Food Law

The European Commission’s Joint Research Centre (JRC) is recommending member states extend self-regulatory and co-regulatory advertising codes on junk food and alcohol marketing to children under a revised EU directive to cover not just television and streaming platforms but also other media, such as billboards.

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