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Max Green


Max writes on a range of issues affecting the meat and livestock industry for IEG Policy and IEG Vu. He began overseeing Agra Europe’s coverage of the sector in 2010 after eight years editing other Informa titles.

He previously lived and studied in South America and has worked on specialised meat and animal feed newsletters for Brazil’s Informa Economics FNP and Germany-based FO Licht. He has two Masters degrees – one from the University of London and the other from Brunel University.

As well as market trends, he likes to explore the intersection between trade, politics and regulations on animal health and welfare. He most often writes about developments in the EU, but really enjoys uncovering news from further afield, especially Latin America, Asia and Russia.

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Latest From Max Green

Meat processors worried by shift from steaks to minced beef

Beef processors in Australia and the UK say markets are being thrown out of balance as consumers respond to Covid-19 by buying more cheap minced beef while cutting back on steak and other high value cuts.

Australia United Kingdom

Brazilian pork and poultry update: Rush on supermarkets drives up chicken prices

In a reversal of recent trends, pork prices weakened in Brazil last week while chicken gained ground as consumers stocked up supermarkets due to concerns over Covid-19.

Brazil Hogs & Pork

China starts importing lamb from Argentina, beef from Russia

China is preparing to receive its first shipments of sheep meat from Argentina and beef from Russia – two countries which have been helping the country fill gaps in Chinese animal protein supplies.

China Argentina

Meat industry on knife-edge as COVID-19 disruption deepens

Global meat markets are being pulled in different directions as COVID-19 triggers a transformation in the way people buy food.

Markets Food Animals

Canadian pork plant stops operations after nine workers catch COVID-19

One of Canada’s largest pork companies has announced the temporary closure of a processing facility due to the spread of COVID-19 among plant employees.

European Agricultural Policy European Food Law

Australia to charter planes for meat and fish during Covid-19 shutdown

Australian meat and fish exporters are to benefit from a new AUD110 million (USD67 million) initiative to secure air freight for agricultural products after normal flight routes were grounded due to the global Covid-19 pandemic.

Australia Cattle & Beef
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