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Max Green


Max writes on a range of issues affecting the meat and livestock industry for IEG Policy and IEG Vu. He began overseeing Agra Europe’s coverage of the sector in 2010 after eight years editing other Informa titles.

He previously lived and studied in South America and has worked on specialised meat and animal feed newsletters for Brazil’s Informa Economics FNP and Germany-based FO Licht. He has two Masters degrees – one from the University of London and the other from Brunel University.

As well as market trends, he likes to explore the intersection between trade, politics and regulations on animal health and welfare. He most often writes about developments in the EU, but really enjoys uncovering news from further afield, especially Latin America, Asia and Russia.

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Latest From Max Green

Brazil takes steps to reverse Russian meat ban

Brazilian agriculture minister Blairo Maggi has played down concerns over Russia’s ban on the import of Brazilian meat, suggesting new measures should mean the restrictions are shortlived.

Brazil Russian Federation

UK consumers favouring whole turkeys over crowns for Christmas

UK consumers are reportedly demanding more whole turkeys this Christmas, reversing the sales growth in crowns seen in recent years.

United Kingdom Poultry

EU-Mercosur trade talks still deadlocked over beef quotas

Free trade talks between the EU and Mercosur have once again run into difficulties as a result of differences over sensitive farm goods, jeopardising plans to secure a framework 'political agreement' before the end of this year.

EU Mercosur

UK goose sales ahead of last Christmas

Goose producers in the UK are reporting strong demand with orders well up on this time last year.

United Kingdom Poultry

Stakeholders line up to oppose EU ban on formaldehyde in feed

An EU proposal to ban formaldehyde from animal feed has drawn fierce criticism from stakeholders during an ongoing consultation process launched by the European Commission.

EU Hogs & Pork

EU seeks feedback on poultry tariff changes

The European Commission has opened up a public consultation on how the EU should bring its poultry import rules into line with a WTO ruling in a case brought by China.
European Agricultural Policy EU
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