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Max Green


Max writes on a range of issues affecting the meat and livestock industry for IEG Policy and IEG Vu. He began overseeing Agra Europe’s coverage of the sector in 2010 after eight years editing other Informa titles.

He previously lived and studied in South America and has worked on specialised meat and animal feed newsletters for Brazil’s Informa Economics FNP and Germany-based FO Licht. He has two Masters degrees – one from the University of London and the other from Brunel University.

As well as market trends, he likes to explore the intersection between trade, politics and regulations on animal health and welfare. He most often writes about developments in the EU, but really enjoys uncovering news from further afield, especially Latin America, Asia and Russia.

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Latest From Max Green

China opens doors to British beef in breakthrough agreement

Beef from the UK could be served up on Chinese plates by the end of this year after China finalised the details of an export approval agreement between the two countries.

China United Kingdom

JBS eyes US stock market listing in 2020 - report

Brazilian meat giant JBS looks set to present a new proposal to list shares on the New York Stock Exchange (NYSE) in the first quarter of 2020.

Brazil United States

NZ backs methane-reducing cattle feed project

New Zealand’s government has announced its support for a project that could help slash greenhouse gas (GHG) emissions from cattle.

New Zealand Investments

UK beef industry warns of ‘wipe out’ if tariffs are cut

British beef industry representatives have warned that the sector could face collapse if the government implements its plans for tariff reductions in the event of a no-deal Brexit.

United Kingdom Cattle & Beef

Brazilian pork and poultry update: Chicken gains competitive edge

Domestic demand for poultrymeat remained at good levels in Brazil last week as chicken extended its competitive edge over other animal proteins.

Brazil Hogs & Pork

NZ meat producer enters US retail market

Silver Fern Farms, one of New Zealand's leading red meat producers, is entering the US retail market in a partnership with American grocery chain Fairway Market.

United States Operations
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